Smart Tap Solutions

Specializing in data driven, online display advertising.

  • Target people you need to reach on many different devices, websites, and APPs.
  • Extensive range of effective solutions for your ad budget.
  • Constant investment in new ad delivery technologies.
  • Powerful brand safety filters to protect from negative content and to secure prime ad positioning.
  • Many different targeting options to meet your needs.

 

Targeting Options

Mobile Phone

Mobile audiences are in high demand by advertisers.  Our technology offers tons of targeting options, so you can outsmart your competitors instead of outspending them to reach more people and grow your business.

Tablet Device

Tablets are a great way to reach people in the evening while they watch tv.  Also,many seniors prefer tablets over computers and mobile phones due to their portability/simplicity and their screen size.

Desktop/Laptop

Gain access to people at work while, they do web searches on a larger screens.  This environment offers many possibilities of ad sizes and positions.

Connected TV

Many people use Smart TVs to browse the internet, and stream shows, as they abandon traditional cable service programming.

Behavioural

As people browse the web they leave data behind, which is tracked and organized by companies that specialize in data collection.  We have access to over 30,000 targeting options using this data.  Let’s chat about ways to find your audience with this tactic.

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Contextual

By focusing on the content of the internet, and the people who consume it, you can reach specific audience demos by placing your ads adjacent to relevant content.

Geo-Fencing GPS Data

Geography plays a big role in ad relevancy.  We can use highly accurate GPS data from mobile devices to determine a person’s physical location to ensure you reach the right people.

Geo-Targeting IP Address Data

Devices that access the internet through a wifi or a hard line connection have an IP address with a location attached to it.  We can target people with your ads within specific regions using this information.

APP

Reach people as they use their favourite mobile APPs.  We can focus on types of APPs such as social media users, news and information, weather and so much more.

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Language

People tend to set their devices to their own language.  We can target specific groups of people based on the language settings on their device.

Ad Position/Size

Ads are loaded into the entire page of a website regardless of whether the user scrolls down to the section of the page with your ad.  We can target page position and ad size to ensure ads are placed in the best locations.  Ads that are not seen have no value.

Day Part

If your ad message is more relevant at certain time of the day we an focus the deliver based on time or day of week..

Mobile Provider

If you wish to reach people on specific mobile service provider’s plan we can target based this.

Ad-Exchange

There is more to the internet than Google and Facebook but most people don’t know how to access it.  Tap into a vast network of vendor neutral ad-exchanges including Google.  Target ads based on true performance across many exchanges not just one.

Website List / Type

Select types of websites, specific sites or develop a whitelist of websites that perform best for your business and client demo and keep your brand safe by knowing where they are delivered.

Re-Targeting

Once people have demonstrated an interest in your brand or message you can continue the communication. Re-Targeting warm leads drives higher conversion.
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